Since 2015, Stromae has been busy. He launched five clothing collections and collaborated on videos for Yael Naïm (Coward), Dua Lipa (IDGAF) and Billie Eilish (Hostage) under the Mosaert label. He created the label in 2009, together with Luc Van Haver and stylist Coralie Barbier for artistic creation.
When his Brussels studio was completed in 2018, his life changed pace to that of a craftsman returning to his workshop for a third album, Multitude. Multitude comes after a period during which Stromae’s body slowed down drastically, forcing him to take a hiatus from the stage.
The albums Cheese (2010) and Racine Carrée (2013) spearheaded by the titles Alors On Danse, Papaoutai and Formidable exceeded all expectations, filled concert venues and took over dancefloors: 4 million albums were sold (including 3.5 million physical sales). Stromae received countless awards, including four Victoires de la Musique, four NRJ Awards, one MTV Award, and achieved historical feats like filling the prestigious Madison Square Garden in New York. To date, his discography has about 6.5 billion streams worldwide.
Multitude is Stromae’s other way of exploring the world, while staying firmly attached to his roots.