It was March 2019 and in his second single Un cuento, Morad unintentionally launched what has ended up being a self-fulfilling prophecy.
Since then, unimaginable things have happened in the Morad universe, a phenomenon that contradicts all the unwritten rules about what is the path that leads to success in today's music industry. In times of trained algorithms, in times of invasive marketing campaigns, the triumph of this young talent from L'Hospitalet de Llobregat is the triumph of truth. The trick to his elastic flow with which he jumps from drill to trap and classic rap to UK garage is that there is no trick. Without a record label behind, without being played on the radio, in a self-managed and organic way, Morad has been able to infiltrate the charts as one of the most listened to artists in the country.
Cases like this show that while it sometimes feels like this is a card game where the winners are decided in advance, the public still has the power to dictate success: the 100 million views it amassed in 2020 with hymns such as Motorola, Normal or Yo no voy.
In 2021 he again left all predictions short with the gold records of Cómo están?, Soñar and Cuando ella sale, increasing his monthly listeners to 6.7M on Spotify, and along his collaborations with Puerto Rican stars Ozuna and Eladio Carrión, the italians Capo Plaza and Baby Gang or the french Lacrim, Rim'K, Naps and Jul. This rising international projection also explains his MDLR Euro Tour, which is taking him to conquer 14 European cities in 8 different countries.
2022 has begun by making history due to the impact of Pelele and his BZRP session, the two viral hits that have made him the first spanish artist to occupy the first two positions on Spotify Spain for more than one day, although, beyond the numbers, the real value of Morad is to have positioned itself as the relief that the spanish urban scene needed without losing the link with its roots along the way. His footprint is not really measured on the play counter, but at street level; sounds in the park, on the subway on the way home from work, in the car that passes with the windows down, in the corridors of high schools, with a new single running on WhatsApp from mobile phone to mobile phone: a whole generation has connected instantly with each of his releases because Morad and his audience share codes and recognize each other as equals. New times like the ones we live in demand a new type of star like Morad